Karen Fletcher, Content DirectorJun 22, 20202 minWriting for humansMarketers increasingly find themselves at the keyboard, attempting to produce regular blogs or LinkedIn articles for their business. It’s...
Karen Fletcher, Content DirectorJun 8, 20202 minPersona touchWhen you’re putting content together for marketing, it’s easy to focus on the business and your brand. What do you want to achieve? What...
Karen Fletcher, Content DirectorJun 8, 20202 minTalking turkeyA lot of people believe that using social media such as Twitter and LinkedIn for their marketing is ‘free’. Well, it’s not like buying an...