Maximise your content
Transforming one piece of content into an engaging campaign
In today's digital landscape, creating high-quality content is essential for any business looking to establish its presence, engage with its audience, and ultimately drive conversions.
For companies in the construction and engineering sectors, this means producing content that not only showcases your expertise but also speaks directly to the needs and interests of your clients and partners.
The power of repurposing content
Creating content can be time-consuming and resource-intensive, especially when striving for technical accuracy and industry relevance. The solution? Repurpose your content to maximise its impact and reach.
By transforming one piece of content into multiple formats and channels, you can extend its life, amplify your message, and engage a broader audience. At Rocket Content, we call that ‘slicing the turkey’
The power of repurposing
Three steps to maximise your content
Step 1: Create a comprehensive technical guide
Begin by developing a comprehensive technical guide or white paper. The document should be a well-researched and detailed piece that addresses a specific topic within your industry.
It could cover technical developments, legislation that will impact your customer base, or something sector-specific. This can be especially useful if you’re targeting customers in that area. You can see some examples of Guides from Rocket Content on our website.
Step 2: Break it down into three blog posts
Next, divide the technical guide into three focused blog posts, each covering a specific aspect of the main topic. This allows you to delve deeper into subtopics and address different audience segments.
The blogs can be posted on your own website or on LinkedIn – or both. We recommend posting at least one blog per month.
Step 3: Create LinkedIn posts from each blog
Finally, break down each blog post into multiple LinkedIn posts. These should be concise, engaging, and visually appealing, designed to capture the attention of your professional network. Rocket Content recommends a minimum of two posts per week for each blog if you’re posting one per month.
LinkedIn post ideas include:
* Impactful quotes or insights from your blogs.
* Infographics and visual summaries: Create infographics summarizing key points.
* Discussion Starters: Pose questions to encourage engagement and discussion.
* Industry statistics: Highlight key statistics with brief commentary.
By repurposing your content, you have taken one technical guide, created 3 blogs with 8 LinkedIn posts – making 24 posts in total. So a single item of content has created enough content to fill three months of your schedule.
Why Choose Rocket Content?
At Rocket Content, we specialise in creating and repurposing content tailored to the construction and engineering sectors. We’re also able to CPD technical guides and presentations that we write for clients, making the process quick and easy.
We have years of experience in the industry and can craft comprehensive guides, engaging blogs, and dynamic social media posts to help you connect with your audience and achieve your business goals.
Plus, we can handle LinkedIn scheduling and posting, ensuring your content is delivered at the right time for maximum impact.
Start making the most of your content today and get in touch with Rocket Content.
In an era where content is king, repurposing is the crown jewel that ensures your content reigns supreme.
By transforming a single piece of content into multiple formats and channels, you can maximize its value and achieve a greater return on your investment.
You can even go further by turning that guide into a CPD presentation to deliver at customer’s offices, at industry events or webinars.
Content is highly flexible and powerful with the right know-how.
Contact us
Get in touch today and put some Rocket in your content
Account Director - Charles Keel
03301 332 337
