Content & SEO
A growing number of marketers are using Search Engine Optimisation (SEO) to enhance their presence online - and ensure their websites can be found by potential customers.
SEO is a specialist technical function. Although Rocket Content doesn't offer those services, we do work with clients who have undertaken SEO analysis of their digital marketing.
What does SEO involve?
A specialist SEO consultancy can offer a range of services, but generally they will start by analysing your website for factors that affect its ranking on search engines. This includes technical issues such as speed, mobile responsiveness, URL structure and use of SSL.
They will also evaluate elements on website pages such as title tags, meta descriptions, header tags, keyword usage and content quality.
This last point is very important as it can involve reviewing the existing content to assess its quality, relevance, engagement levels, and how well it aligns with the target audience's needs and search intent.
Is SEO still important?
There is some debate about the importance of SEO in today's digital landscape, but there are compelling reasons to suggest that it remains critically important for marketers.
* Search engines are primary gateways for your customers to reach you
* Organic search traffic (ie not paid-for ads) is the largest source of website traffic.
* User experience can be enhanced by good SEO, making websites faster and information easier to find on your site.
* Good rankings on search sites build credibility and trust with potential customers
* The way people search is constantly evolving, so continuous SEO can keep you ahead of those trends.
* SEO is highly cost-effective as it generates greater web traffic in the long-term.
* It makes your content more visible to more potential buyers.
7 ways Rocket Content can boost your SEO